Our Story


Hello! We’re VELVET HEART, a contemporary apparel line based in Los Angeles, California where we design clothing inspired by our love for the casual California-chic lifestyle. We’re known for our Tencel® and other soft fabrics in classic shirting, dresses, casual soft bottoms, denim jeans in a myriad of styles and washes, plus fun outerwear and knits. Each season, we create newness via comfortable fabrics in novelty washes, colors, updated silhouettes, textures, prints and patterns. Versatile, easy and affordable, at Velvet Heart, our goal is to dress women of all ages who have a love for timeless and effortless clothing. You’ll find us online, in major department stores and in over 1000 specialty stores nationwide.