Our Story


Velvet Heart, launched in 2008, is a modern-contemporary women’s clothing line based in Los Angeles, California and inspired by the carefree ‘California-Chic’ casual lifestyle. Velvet Heart is known for its soft TENCEL™ Lyocell blues-friendly shirting, gorgeous and functional shirt dresses, casual soft bottoms and jeans, and third-piece toppers to complete any look.

Each season, the collection focuses on a new approach to stylish essentials through the development of novelty washes, color, updated silhouettes, and the use of interesting and soft fabrics, textures, print, and pattern. Inspired by vibrant West Coast style, each collection is designed for women of all ages who love individual, effortless style.

Velvet Heart clothing can be found in major luxury department stores and over 1000 boutiques nationwide. Shop our online collections for our freshest, seasonal designs or visit our Amazon store for your classic VH favorites.

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California Chic

We’re inspired by a carefree approach to West Coast style. Each Velvet Heart design captures durability and ease mixed with timeless details and colors. From our most popular denim to effortless dresses, Velvet Heart is all about versatility and substance.

Utility and Edge

Everything we create is grounded in how a particular piece looks and feels. Velvet Heart clothes and accessories are designed with those perfect details in mind. Pockets that actually hold everything you need on-the-go. Fabrics that are breathable and long-lasting. Jackets, tops, and bottoms that work together effortlessly.

Style & Design Inspiration

The way we put looks together reflects our design philosophy: mixing and matching to find the perfect outfit.

Discover what inspires our design process and how to carry over the newest trends into your own curated wardrobe. We take deep dives into materials, silhouettes, prints, and seasonal color palettes. And be sure to shop our favorite looks straight from the seasonal lookbook.

Our Community

Velvet Heart creates women’s clothing and accessories designed for the way you live your life. From day to night, we know you love how it feels to put together a look that works pretty much everywhere.

Show us your style. Tag #VHMYWAY to have your look featured.