Free Velvet Heart Tote Bag With $100+ Purchase Fall New Arrivals Are Here! Shop now Additional Fall Styles Added! Shop now

Our Story

Velvet Heart

Welcome to Velvet Heart! We are a contemporary clothing brand dedicated to creating sustainable, timeless designs that you can wear season after season. Since our launch in 2008, we’ve become known for our soft and eco-friendly TENCEL™ Lyocell pieces, gorgeous and relaxed shirt dresses, casual and versatile bottoms, and accessories to complete any look your heart desires. Each season, our collection focuses on new must-have essentials through the development of novelty washes and color, updated silhouettes, and our use of interesting and soft fabrics, textures, prints, and patterns. Every garment is designed to enhance your individual, effortless style. Velvet Heart clothing can be found in major luxury department stores and over 1000 boutiques nationwide. Shop our online collections.

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California Chic

We’re inspired by a carefree approach to West Coast style. Each Velvet Heart design captures durability and ease mixed with timeless details and colors. From our most popular denim to effortless dresses, Velvet Heart is all about versatility and substance.

Our Dedication to Sustainability

You deserve more than just fleeting trends, and so does our planet. That’s why we design many of our styles using TENCEL™ Lyocell, a comfortable and sustainable fabric made from renewable woods, such as bamboo and eucalyptus. These textiles, made of fibers certifiably biodegradable, retain colors beautifully and drape your body in a material that has the appearance and durability of denim, plus the breathability of silk.

Utility & Edge

Everything we create is grounded in how a particular piece looks and feels. Velvet Heart clothes and accessories are designed with those perfect details in mind. Pockets that actually hold everything you need on-the-go. Fabrics that are breathable and long-lasting. Jackets, tops, and bottoms that work together effortlessly.

Style & Design Inspiration

The way we put looks together reflects our design philosophy: mixing and matching to find the perfect outfit.

Discover what inspires our design process and how to carry over the newest trends into your own curated wardrobe. We take deep dives into materials, silhouettes, prints, and seasonal color palettes. And be sure to shop our favorite looks straight from the seasonal lookbook.

Our Community

Velvet Heart creates women’s clothing and accessories designed for the way you live your life. From day to night, we know you love how it feels to put together a look that works pretty much everywhere.

Show us your style. Tag #VHMYWAY to have your look featured.