Every season, we put together endlessly-wearable casual chic outfits inspired by our newest favorite designs. Passing trends aren’t exactly what we’re after. Instead, our design team is inspired by distinctive elements and unexpected details infused into casual fashion you can wear any day of the week. Explore new favorites, prints, patterns, and colors in our seasonal lookbook collection.
Effortless California Style
We’re inspired by the Golden State’s signature approach to casual chic outfits and care-free style. Casual fashion and great style coexist perfectly with a wardrobe designed for the way you live, day in and day out. Discover that perfect pair of jeans with just the right amount of stretch along with unbelievably soft tops and dresses you’ll want to wear every day of the week.
Our design philosophy is simple. We want you to look and feel great in everything we create. We start with those perfect details in mind: pockets where you need them, dresses that drape effortlessly, and accessories that go with everything.
Need some styling tips? Explore the latest posts on our blog for styling advice and inspiration straight from our team of stylists. Discover the newest arrivals on the site and get inspired by real outfits put together by Velvet Heart style lovers just like you. To get featured, tag #VHMYWAY and show us how you style your favorite Velvet Heart pieces.