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Simone the Label

We Love L.A.

Los Angeles is our home … we love it … and we’re not alone. Thousands of people come to the City of Angels to launch creative careers, and in terms of businesses owned by women entrepreneurs, Los Angeles ranks second in the United States with about 200,000 female-owned businesses.

One of these women is Sydney Simone, a New York transplant, who saw the global pandemic as an opportunity to take a risk and explore her passion for design, fashion, and art. It was here, in 2020,  that she decided to create a jewelry brand of her own, Simone The Label (STL). Each piece in the affordable STL collection is hypoallergenic, tarnish resistant, and beautifully made. STL reflects a classic yet contemporary design that fits perfectly with our Velvet Heart brand and lifestyle. We think you, our customers, will love these items, too.


Velvet Heart designs clothing that’s made to fit your lifestyle. With classic essentials that can make the perfect capsule wardrobe, our social media is full of ways to help you style your looks. Tag #VHMYWAY on your OOTD posts and selfies to be featured.

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